Masters
In
Digital Marketing
Win over your target audience in the online world – with your Master’s degree in Digital Marketing.
Batch Starts On Dec 3rd, 2022
Course Start Date
Dec 3rd, 2022
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Apply for
18 months
75,000+
Learners in different programs
Duration
12 - 24
Months
Fees
No Cost EMI Starts @
₹ 7,500
Speak to our Program counsellor
Program Overview
Be it on the web, via mobile, social media or e-mail – our Master’s in Digital Marketing degree program covers all you need to know about winning over your target audience, regardless of channel.
Both in the 120 ECTS and in the 60 ECTS program, you’ll explore results-driven marketing mainstays, such as performance marketing or digital analytics and strategies.
Develop your technical skills, but also creative thinking, agile work methods and other tools that will help you develop a multi-channel, holistic approach to digital marketing.
Round up your studies with elective modules where you can sharpen your unique marketing toolbox by specialising in specific areas that match your passion.
Key Features
- Earn the same Master's Degree as awarded On-Campus
- 2 International campuses - Berlin and Bad Honnef
- Sessions with Industry Experts by Gururo
- 18-month post-study work visa
- 94% success rate in employment
- Balanced Content & Learning Model
- WES Recognized - Canada and America System
- Study In Germany For Any Semesters
- International Learners Community for Doubt Clearance
- Job Assistance program to land in your dream job
- Access to 200+ hours of Premium Courses
- Alumni status from IU and LSBU
- Free German language course
- Visa Assistance to take care from Application to Interview
- QS 5 Star Rating 5-Star Rating For Online Learning
- Global Alumni Network Of 75000+ Global Professionals
Talk to our admissions counselors now!
Masters In Digital Marketing Degree Certificate
- Shine with International credentials
- Recognized by top 100+ hiring firms
- Gain industry relevant skills & advance your career
- Scale up at work with a promotion
- Online library as well as podcasts and videos
- Access to partner network
- Support and career services
- Online forums
This is a sample certificate for display purpose
curriculum
The Master’s in Digital Marketing degree programme is designed to develop your key theoretical and practical skills in the field. With courses such as online and social media marketing, performance marketing, and digital analytics and strategies, you’ll have a rich body of knowledge to pull from in your future career projects.
You’ll cover the topics of digitalisation, ethics, and globalisation, as the necessary background for all of your learning efforts. Once you’ve established a solid methodological foundation, you’ll get to pick your own area of specialisation, based on what you’d like to build your expertise in.
Be it in mobile marketing, SEA (search engine advertising) or innovation and entrepreneurship, you’ll find a rich selection of elective modules to choose from and zoom in on.
1 Year - 60 ECTS
| Module | ECTS |
|---|---|
Online and Social Media Marketing | 5 |
Performance Marketing: Search and Social | 5 |
Performance Marketing: Affiliate and Mail | 5 |
Digital Analytics and Strategies | 5 |
Applied Research | 5 |
Project: Agile Online Marketing | 5 |
| Module | ECTS |
|---|---|
Seminar: Marketing Responsibility | 5 |
Elective A | 10 |
Master Thesis | 15 |
In your 2nd semester, you’ll need to choose an elective module, which you can choose from one of the following modules:
|
Module |
ECTS |
|---|---|
| SEA and Social Media Marketing | 10 |
| Data Driven Marketing and Controlling | 10 |
| Mobile Marketing | 10 |
| E-Commerce | 10 |
| Innovation and Entrepreneurship | 10 |
| Product Development and Design Thinking | 10 |
| Sales, Pricing and Brand Management | 10 |
| Artificial Intelligence | 10 |
| Communication and Public Relations | 10 |
| Salesforce Consultant Specialization | 10 |
| Salesforce Developer Specialization | 10 |
| Process Management with Scrum | 10 |
| Project Management with Prince2 | 10 |
| Big Data Applications | 10 |
| Data Science and Analytics | 10 |
| Business Analyst | 10 |
| Communitymanagement and Online-communication | 10 |
| Social Media Creation | 10 |
| Neuromarketing | 10 |
| Social Media Campaigns and Storytelling | 10 |
| Growth Hacking and Conversion Rate Optimization | 10 |
| Consumer Behaviour and Digital Business Models | 10 |
2 Year - 120 ECTS
| Module | ECTS |
|---|---|
International Marketing | 5 |
Online and Social Media Marketing | 5 |
Customer Relationship Marketing | 5 |
Applied Marketing Research | 5 |
Design, Lean and Game: Social and creative methods | 5 |
Marketing Project | 5 |
| Module | ECTS |
|---|---|
International IT Law | 5 |
User Interface and Experience | 5 |
Performance Marketing: Search and Social | 5 |
Performance Marketing: Affiliate and Mail | 5 |
Advance Research Methods | 5 |
Project: Agile Online Marketing | 5 |
| Module | ECTS |
|---|---|
Digital Analytics and Strategies | 5 |
Seminar: Marketing Responsibility | 5 |
Elective A | 10 |
Elective B | 10 |
| Module | ECTS |
|---|---|
Master Thesis | 30 |
Elective A
In your 3rd semester, you’ll need to choose an elective module, which you can choose from one of the following modules:
Module | ECTS |
|---|---|
SEA and Social Media Marketing | 10 |
Data Driven Marketing and Controlling | 10 |
Mobile Marketing | 10 |
E-Commerce | 10 |
Salesforce Consultant Specialization | 10 |
Elective B
In your 3rd semester, you’ll need to choose an elective module, which you can choose from one of the following modules:
Module | ECTS |
|---|---|
SEA and Social Media Marketing | 10 |
Data Driven Marketing and Controlling | 10 |
Mobile Marketing | 10 |
E-Commerce | 10 |
Innovation and Entrepreneurship | 10 |
Product Development and Design Thinking | 10 |
Sales, Pricing and Brand Management | 10 |
Artificial Intelligence | 10 |
Communication and Public Relations | 10 |
Salesforce Developer Specialization | 10 |
Process Management with Scrum | 10 |
Project Management with Prince2 | 10 |
Big Data Applications | 10 |
Data Science and Analytics | 10 |
Business Analyst | 10 |
Community Management and Online Communication | 10 |
Social Media Creation | 10 |
Neuromarketing | 10 |
Social Media Campaigns and Storytelling | 10 |
Growth Hacking and Conversion Rate Optimization | 10 |
Consumer Behaviour and Digital Business Models | 10 |
Program Faculty
Admission Details
Entry requirements
You can start your desired study programme at IU International University of Applied Sciences if you meet the requirements.
The admissions documents must be provided in English or German, if they were not issued in one of these two languages, a translation is required. If you need to translate your documents, we can help refer you to our trusted translation partners.
Scholarship programme option
Start your online degree with our Scholarship Programme and receive a scholarship up to 75%!
This helps you get started as a participant with immediate access to 50% of your courses even when you don’t meet the full ECTS requirements yet. If you are lacking ECTS credits from your previous studies, you can demonstrate professional work experience instead.
- To start a 120-ECTS degree, you will need a minimum of 180 ECTS credits from your previous studies.
- To start a 60-ECTS degree, you will need a minimum of 240 ECTS credits from your previous studies but can “bridge” up to 60 ECTS with 2 years of professional experience.
Once all admissions documents are provided and any relevant admissions courses are complete, you can move forward and finish your degree.
Questions? Speak to one of our study advisors, they will guide you through every step of the process.
English language skills
At IU, we teach in English to prepare you for the international work market. Therefore, we ask you to provide us with a proof of your English language skills.
Is English your native language or have you graduated from an English-speaking school or university? Then you do not need to prove your English language skills.
You can prove your English skills with an English B2 level certificate (no older than 5 years). Don’t have this at hand? No problem! You can quickly get your English certified with Duolingo.
- Take the online test in just 45 to 60 minutes
- Receive your certified results within 2 days
- Save valuable money and time
Find out if the Duolingo test is suitable for you. In order to be accepted to your study programme, a minimum of 95 points in the Duolingo exam is required.
Did you take the test and not get the 95 points required? Don’t worry! We’re offering a free English course. By successfully completing the course in 3 months, you’ll prove that you have the required level of English proficiency.
We also accept the following English language skills certificates:
- TOEFL (minimum 80 points) or
- IELTS (minimum Level 6) or
- Cambridge Certificate (minimum Grade B) or
- Equivalent proof, such as a B2.2 Certificate from the free IU English course – further information can be requested from our student advisors.*
Admission Counselors
We have a team of dedicated admissions counselors who are available to guide you as you apply to the program. They are available to:
- Address questions related to your application
- Provide guidance regarding financial aid (if required)
- Help answer questions and understand the program
Talk to our admissions counselors now!
Admission Fee & Financing
- The admission fee for the Masters 1 Year 60 ECTS program is ₹ 2,20,000 + Taxes.
- The admission fee for the Masters 2 Year 120 ECTS program is ₹ 3,00,000 + Taxes.
Make the full payment up-front and get an instant discount of ₹ 5,000
Financing options
We are dedicated to making our programs accessible. We are committed to helping you find a way to budget for this program and offer a variety of financing options to make it more economical.
No Cost EMI
We have partnered with the following financing companies to provide competitive finance options at a 0% interest rate with no hidden costs.
Financing as low as
₹ 7,500 / month
Other Financing Options
We provide the following options for a one-time payment
-
Internet Banking
-
Credit Card
-
Standard EMI
Total Admission Fees
₹ 2,20,000 + Taxes
OR
₹ 3,00,000 + Taxes
Gururo' Advantage
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Syllabus
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