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Masters
In
Digital Marketing

Win over your target audience in the online world – with your Master’s degree in Digital Marketing.

Batch Starts On Dec 3rd, 2022

Course Start Date

Dec 3rd, 2022

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Apply for
18 months

75,000+

Learners in different programs

Duration

12 - 24
Months

Fees

No Cost EMI Starts @
₹ 7,500

Speak to our Program counsellor

Please fill in the form and Program counselor will reach out to you. You can also reach out to us at info@gururo.com or +91-8277995855

Program Overview

Be it on the web, via mobile, social media or e-mail – our Master’s in Digital Marketing degree program covers all you need to know about winning over your target audience, regardless of channel.  

Both in the 120 ECTS and in the 60 ECTS program, you’ll explore results-driven marketing mainstays, such as performance marketing or digital analytics and strategies.  

Develop your technical skills, but also creative thinking, agile work methods and other tools that will help you develop a multi-channel, holistic approach to digital marketing. 

Post Graduate Certificate In IT Management Gururo

Round up your studies with elective modules where you can sharpen your unique marketing toolbox by specialising in specific areas that match your passion. 

Key Features

Talk to our admissions counselors now!

Masters In Digital Marketing Degree Certificate

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curriculum

The Master’s in Digital Marketing degree programme is designed to develop your key theoretical and practical skills in the field. With courses such as online and social media marketing, performance marketing, and digital analytics and strategies, you’ll have a rich body of knowledge to pull from in your future career projects. 

You’ll cover the topics of digitalisation, ethics, and globalisation, as the necessary background for all of your learning efforts. Once you’ve established a solid methodological foundation, you’ll get to pick your own area of specialisation, based on what you’d like to build your expertise in. 

Be it in mobile marketing, SEA (search engine advertising) or innovation and entrepreneurship, you’ll find a rich selection of elective modules to choose from and zoom in on.

1 Year - 60 ECTS

ModuleECTS

Online and Social Media Marketing

5

Performance Marketing: Search and Social

5

Performance Marketing: Affiliate and Mail

5

Digital Analytics and Strategies

5

Applied Research

5

Project: Agile Online Marketing

5

ModuleECTS

Seminar: Marketing Responsibility

5

Elective A

10

Master Thesis

15

Elective A
In your 2nd semester, you'll need to choose an elective module, which you can choose from one of the following modules:
 

Module

ECTS

SEA and Social Media Marketing 10
Data Driven Marketing and Controlling 10
Mobile Marketing 10
E-Commerce 10
Innovation and Entrepreneurship 10
Product Development and Design Thinking 10
Sales, Pricing and Brand Management 10
Artificial Intelligence 10
Communication and Public Relations 10
Salesforce Consultant Specialization 10
Salesforce Developer Specialization 10
Process Management with Scrum 10
Project Management with Prince2 10
Big Data Applications 10
Data Science and Analytics 10
Business Analyst 10
Communitymanagement and Online-communication 10
Social Media Creation 10
Neuromarketing 10
Social Media Campaigns and Storytelling 10
Growth Hacking and Conversion Rate Optimization 10
Consumer Behaviour and Digital Business Models 10

2 Year - 120 ECTS

ModuleECTS

International Marketing

5

Online and Social Media Marketing

5

Customer Relationship Marketing

5

Applied Marketing Research

5

Design, Lean and Game: Social and creative methods

5

Marketing Project

5

 

ModuleECTS

International IT Law

5

User Interface and Experience

5

Performance Marketing: Search and Social

5

Performance Marketing: Affiliate and Mail

5

Advance Research Methods

5

Project: Agile Online Marketing

5

ModuleECTS

Digital Analytics and Strategies

5

Seminar: Marketing Responsibility

5

Elective A

10

Elective B

10

 

ModuleECTS

Master Thesis

30

 

Elective A  

In your 3rd semester, you'll need to choose an elective module, which you can choose from one of the following modules: 

Module

ECTS

SEA and Social Media Marketing

10

Data Driven Marketing and Controlling

10

Mobile Marketing

10

E-Commerce

10

Salesforce Consultant Specialization

10

 

Elective B 

In your 3rd semester, you'll need to choose an elective module, which you can choose from one of the following modules: 

Module

ECTS

SEA and Social Media Marketing

10

Data Driven Marketing and Controlling

10

Mobile Marketing

10

E-Commerce

10

Innovation and Entrepreneurship

10

Product Development and Design Thinking

10

Sales, Pricing and Brand Management

10

Artificial Intelligence

10

Communication and Public Relations

10

Salesforce Developer Specialization

10

Process Management with Scrum

10

Project Management with Prince2

10

Big Data Applications

10

Data Science and Analytics

10

Business Analyst

10

Community Management and Online Communication

10

Social Media Creation

10

Neuromarketing

10

Social Media Campaigns and Storytelling

10

Growth Hacking and Conversion Rate Optimization

10

Consumer Behaviour and Digital Business Models

10



Program Faculty

Admission Details

Entry requirements

You can start your desired study programme at IU International University of Applied Sciences if you meet the requirements.

The admissions documents must be provided in English or German, if they were not issued in one of these two languages, a translation is required. If you need to translate your documents, we can help refer you to our trusted translation partners. 

Scholarship programme option

Start your online degree with our Scholarship Programme and receive a scholarship up to 75%!

This helps you get started as a participant with immediate access to 50% of your courses even when you don’t meet the full ECTS requirements yet. If you are lacking ECTS credits from your previous studies, you can demonstrate professional work experience instead.

  • To start a 120-ECTS degree, you will need a minimum of 180 ECTS credits from your previous studies.
  • To start a 60-ECTS degree, you will need a minimum of 240 ECTS credits from your previous studies but can “bridge” up to 60 ECTS with 2 years of professional experience.

Once all admissions documents are provided and any relevant admissions courses are complete, you can move forward and finish your degree.​

Questions? Speak to one of our study advisors, they will guide you through every step of the process.

English language skills

At IU, we teach in English to prepare you for the international work market. Therefore, we ask you to provide us with a proof of your English language skills. 

Is English your native language or have you graduated from an English-speaking school or university? Then you do not need to prove your English language skills. 

You can prove your English skills with an English B2 level certificate (no older than 5 years). Don’t have this at hand? No problem! You can quickly get your English certified with Duolingo. 

  • Take the online test in just 45 to 60 minutes 
  • Receive your certified results within 2 days 
  • Save valuable money and time 

Find out if the Duolingo test is suitable for you. In order to be accepted to your study programme, a minimum of 95 points in the Duolingo exam is required. 

Did you take the test and not get the 95 points required? Don’t worry! We’re offering a free English course. By successfully completing the course in 3 months, you’ll prove that you have the required level of English proficiency.

We also accept the following English language skills certificates: 

  • TOEFL (minimum 80 points) or 
  • IELTS (minimum Level 6) or 
  • Cambridge Certificate (minimum Grade B) or 
  • Equivalent proof, such as a B2.2 Certificate from the free IU English course – further information can be requested from our student advisors.* 

Admission Counselors

We have a team of dedicated admissions counselors who are available to guide you as you apply to the program. They are available to:

Talk to our admissions counselors now!

Admission Fee & Financing

    • The admission fee for the Masters 1 Year 60 ECTS program is ₹ 2,20,000 + Taxes.
    • The admission fee for the Masters 2 Year 120 ECTS program is ₹ 3,00,000 + Taxes.
    • Make the full payment up-front and get an instant discount of ₹ 5,000

Financing options

We are dedicated to making our programs accessible. We are committed to helping you find a way to budget for this program and offer a variety of financing options to make it more economical.

No Cost EMI

We have partnered with the following financing companies to provide competitive finance options at a 0% interest rate with no hidden costs.

Financing as low as

₹ 7,500 / month

Other Financing Options

We provide the following options for a one-time payment

  • Internet Banking
  • Credit Card
  • Standard EMI

Total Admission Fees

₹ 2,20,000 + Taxes
OR
₹ 3,00,000 + Taxes

Gururo' Advantage

Gain extra edge from world class practical job assistance program

Get loan at 0% interest rate , EMI’s as low as ₹ 7,500 per month

Get access to additional learning + curated content Free of cost .

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, case studies and projects

What our Student Say

Still have queries? Contact Us

Please fill in the form and a Program Advisor will reach out to you. You can also reach out to us at info@gururo.com or +91-8277995855

Call Our Course Advisors           IND : +91-8277995855    US : +1 (714) 410-1010

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