Master of Business Administration
INTERNATIONAL MARKETING

Leadership

• Foundations of Professional Leadership
• Leadership and Motivation in the Corporation
• Leadership and Corporate Culture
• Leadership and Change Management

Innovation and Entrepreneurship

• Innovation Management and Entrepreneurship in a Globalized World
• Basics of Entrepreneurship
• Business Ideas and Company Foundations
• Financing Sources and Processes
• Internet, Digital Business, and Artificial Intelligence
• Strategic Alliances
• Family-owned Companies

International Marketing

• Introduction to International Marketing
• The International Context of Corporations
• International Marketing Strategies
• Features of the Marketing-mix Specific to the International Context
• Trends in International Marketing

Performance Measurement

• Performance Measurement Concepts
• Measuring Financial Performance
• Drivers of Financial and Operational Performance

Corporate Finance

• Portfolio and Capital Market Theory
• Financing and Capital Structure
• Company Assessment Procedures
• Acquisition, Corporate Control, and Governance
• Finance Planning

Managerial Economics

• The Nature of Managerial Economics
• Market Forces: Demand and Supply
• Market Structures and Competition
• Strategy Analysis and Decision-making

Strategic Management

• Foundations and Concepts of Strategic Management
• Strategic Planning Process
• International Challenges of Strategic Management

Operations and Information Management

• Preparation of Reliable Demand Forecasts
• Site Planning
• Process Design and Process Planning
• Inventory Management and Production Control
• Information Systems in the Supply Chain
• Behavioral Operations Management

Business Ethics and Corporate Governance

• Introduction to
• Business Ethics and Corporate Governance
• Ethics Theories
• Business Ethics Problem Areas and Solutions
• Basic Perspectives of Corporate Governance
• Monitoring Concepts for Corporate Governance
• Combining Business Ethics and Corporate Governance

Global Brand Management

• Analyze brands, brand components and brand management.
• Examine how brands are positioned and re-positioned in regional, national and international markets and explore the concept of shared- and co-operative branding.
• Promote the importance of brand valuation and measurement techniques within their company.
• Form and apply tactics to address brand falsification and protection as well as to develop strategies to manage a brand crisis.
• Analyze the main challenges facing international brands, and be able to measure their brand equity
• Understand the factors that contribute to increasing or losing consumer-based brand equity.
• Analyze a company’s current brand strategy and propose viable alternatives as well as make informed decisions with greater probability of success

Sales & Pricing

• Identify the key-success factors for modern sales organizations.
• Describe the relationship between segmentation and the design of an appropriate sales organization.
• Execute respective analyses and apply improvement levers.
• Demonstrate the use of the tool-boxes for the respective optimization levers.
• Identify major characteristics of a high-performance sales organization.
• Conduct decisive analyses to assess the strength and weaknesses of a sales organization and identify respective optimization levers.
• Implement the required organizational and process-related improvement levers.
• Measure the performance of a sales-organization using established methods, KPIs and metrics.
• Apply fundamental concepts of international pricing.

International Consumer Behavior

• Consumer Behavior
• The Consumer Decision-Making Process
• Internal Influences on Consumer Behavior
• External Influences on Consumer Behavior
• International Consumer Behavior
• International Marketing Strategy and Consumer Behavior

Applied Marketing Research

• The Role of Marketing Research in Managerial Decision-Making
• Problem Definition and the Marketing Research Process
• Secondary Data and Qualitative Research
• Survey Research and the Concept of Measurement
• Observational Research
• Sampling Issues, Data Processing, and Fundamental Data Analysis
• Communicating the Research Results

Capstone Project Thesis & Defense