SWOT analysis is a very simple and effective technique for strategic planning. 

SWOT stands for

S – Strength

W – Weakness

O – Opportunity

T – Threat

SWOT analyses can be applied to an entire company or organization, or individual projects within a single department. Most commonly, SWOT analyses are used at the organizational level to determine how closely a business is aligned with its growth trajectories and success benchmarks, but they can also be used to ascertain how well a particular project